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Chadwicks Group Marks Major Expansion as The Panelling Centre and Sitetech Enter the Market in Northern Ireland

Aug 27, 2026 | General News

Chadwicks Group Marks Major Expansion as The Panelling Centre and Sitetech Enter the Market in Northern Ireland

• Brand-new Ravenhill branch marks the first-ever Northern Ireland location for both The Panelling Centre and Sitetech
• Eight new local jobs created at the Belfast trade store
• New store gives Northern Ireland’s tradespeople access to kitchens, wardrobes and almost 2,500 specialist construction product lines
• Trade customers can avail of exclusive deals from 26th – 29th August, while stocks last.
• Former Ulster Rugby player Chris Henry officially opened the new branch

Chadwicks Group has marked a major expansion in Northern Ireland as The Panelling Centre and Sitetech open its doors for the first time in Belfast. The brand-new branch, located in Ravenhill Business Park has created eight new local jobs and brings the two specialist businesses together under one roof to serve tradespeople across Belfast and Northern Ireland.
The new branch gives local tradespeople direct access to specialist kitchens, wardrobes and construction and civil engineering products, backed by expert advice and support.
Former Ulster Rugby player Chris Henry officially opened the new store, joining customers and colleagues to mark its arrival in Belfast. To celebrate the opening, trade customers can avail of exclusive deals on appliances, kitchens and worktops from 26th – 29th August, while stocks last.

Part of Chadwicks Group, The Panelling Centre and Sitetech bring extensive product expertise and specialist service to the Northern Ireland market, with the local team led by Amanda Bothwell. Amanda carries an impressive 20 years of industry experience, having spent 11 years with Homebase, followed by nine years with Doorways. Amanda also completed Chadwicks Group’s Leadership Development Programme (LDP) before progressing to her new role as Branch Manager at Ravenhill.

Trusted kitchen and wardrobe expertise
With almost 50 years of experience, The Panelling Centre has built a strong reputation for quality kitchens and wardrobes, expert advice and dependable service. Its arrival in Belfast brings this specialist offering directly to trade customers across Northern Ireland.
The new branch will stock a core kitchen range, including 20 kitchen door styles, eight worktop options, cabinets, storage solutions, sinks, taps, bins, handles, accessories and appliances. A selection of wardrobes will also be available, while kitchen displays throughout the branch will give customers the opportunity to view a range of styles and finishes first-hand. Customers will also have access to The Panelling Centre’s full extended range, available to order.

Specialist construction products now available in Belfast
Established in 2011, Sitetech specialises in concrete and brickwork accessories for the construction and civil engineering sectors. Its launch in Northern Ireland gives local customers access to Sitetech’s specialist product range and technical expertise from its new Belfast base. The Ravenhill branch will stock almost 2,500 Sitetech product lines, backed by an experienced team providing customers with technical advice and product expertise.

John Paul O’Reilly, Managing Director Specialist Products Division at Chadwicks Group commenting on the new branch opening, said: “Opening the first The Panelling Centre and Sitetech branch in Northern Ireland is a significant milestone for Chadwicks Group. Belfast has a thriving construction sector, and this new branch gives local tradespeople access to two specialist businesses, an extensive product range and expert support all under one roof.“We’re particularly pleased to create eight new jobs as part of this investment and to have an experienced local team in place to support customers from Belfast and across Northern Ireland.”

Amanda Bothwell, Branch Manager at The Panelling Centre and Sitetech Belfast, commented: “It’s incredibly exciting to be leading the team as The Panelling Centre and Sitetech as we open our first branch in Northern Ireland. Having worked in the industry for 20 years, I know how important it is for tradespeople to have access not only to the right products, but also to knowledgeable people who understand what they need. We’re looking forward to becoming a trusted destination for tradespeople in Belfast and across Northern Ireland.”

The Panelling Centre and Sitetech Belfast is now open at Unit 7, Ravenhill Business Park, Belfast, BT6 8AW, providing trade customers across Northern Ireland with specialist expertise, quality products and dedicated local support. Visit panellingcentre.co.uk or sitetechni.co.uk for more information.

SpeakUp is our reporting service for colleagues and anyone (e.g. customers or suppliers) connected to Chadwicks Group (part of Grafton Group) to report concerns. This action is also commonly known as ‘whistleblowing’. If you ever see something in your interaction with Chadwicks Group that could be deemed unsafe, unethical, or unscrupulous, please SpeakUp! We take concerns given in good faith very seriously and will not tolerate retaliation of any kind toward anyone who reports such instances.

You can raise your concerns through the dedicated SpeakUp website here.

Please note that this service is not to be used for customer service enquiries or issues. Please contact your local Chadwicks Group branch for such enquiries.

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