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Sep 27, 2018 | General News

Chadwicks Group (formerly GMROI) announces half a million-euro investment in Chadwicks brand this year

* €500,000 investment in Chadwicks brand in 2018 with further investment planned for 2019

* New store upgrade programme underway with 12 stores due for completion in the next 12 months

* Chadwicks Sandyford is the first store to be upgraded and officially opens this week

* Chadwicks Group (formerly GMROI) launches its Builder’s Merchant Traineeship

Chadwicks Group (formerly GMROI), Ireland’s leading building merchanting company which operates brands including Chadwicks, Heiton Buckley and The Panelling Centre across 49 locations, has announced a €500,000 investment in its Chadwicks brand this year. Further investment in the brand is planned for 2019.

Over the next 12 months, Chadwicks Group (formerly GMROI), which currently employs almost 1,300 team members in the Republic of Ireland, will roll-out a store upgrade programme with 12 Chadwicks branches due for completion by the end of 2019. The first branch to be upgraded is Chadwicks in the Sandyford Industrial Estate which officially unveils its new look to customers today.

Established in 1902, Chadwicks is the leading supplier of builders’ and plumbers’ material to both trade and DIY customers in Ireland and there are currently 18 Chadwicks branches nationwide.

Newly revamped branches will feature refreshed Chadwicks branding and will be designed with the customer in mind. Upgraded locations will offer a more accessible store layout, open counters where customers can touch and try products and digital signage with the latest product information and offers on display.

A new team training programme has also been put in place to keep colleagues up to date with the latest trends and product innovations in the construction sector and to ensure customers receive a first-class experience in-store.

Chadwicks Group (formerly GMROI) has also launched its Builders Merchant Traineeship this month. The QQI accredited programme which is run in conjunction with the Dublin and Dún Laoghaire Education and Training Board (DDLETB), aims to create a pipeline of skilled entry level Trade Sales Advisors within the Chadwicks, Heiton Buckley, Davies and Panelling Centre branches.

The programme which is being piloted in Dublin, with a view to being rolled out nationwide in 2019, will see participants spend half of their learning time completing classroom-based modules covering Customer Service, Retail Sales Skills, IT Skills, Health and Safety and Stock Control. On the job learning will then take up the remainder of the course time with participants assigned to mentors in their chosen branch. It is anticipated that Chadwicks Group (formerly GMROI) will take on 20 trainees across their Dublin branches as part of this programme.

Commenting on the investment, Patrick Atkinson, CEO Chadwicks Group (formerly GMROI) said:

“Our €500,000 investment in the Chadwicks business this year forms part of our overall commitment to providing our customers with the best quality products coupled with unrivalled knowledge and expertise in the sector.

We are delighted to unveil the first upgraded Chadwicks in Sandyford today with a total of 12 branches set to be upgraded by this time next year. Chadwicks Sandyford has been designed with our customers in mind and the open counters and more accessible layout will allow for a more seamless customer experience.

We are investing significantly in our people and training to ensure that our customer service and product knowledge remains a key differentiator in this sector. Trade sales in the construction sector is a highly skilled profession and our training will keep our team up to date with the latest trends and innovations in the sector.

We also recognise the need to pipeline new talent and this month sees the launch of our Builders Merchant Traineeship. We have partnered with the Dublin and Dun Laoghaire Education and Training Board (DDLETB) for this initiative which we plan to roll out nationwide next year.”



Angie Grant | Cormac Coughlan | Siobhán Grogan | Sarah Halpin

Teneo PSG

01 661 4055

About Chadwicks Group (formerly GMROI)

Chadwicks Group (formerly GMROI) is Ireland’s leading building merchanting company with 49 stores in the Republic of Ireland. It employs 1,300 people and offers unrivalled value, service, expertise and knowledge to the sector. Chadwicks Group (formerly GMROI) has contributed to the fabric of everyday life in Ireland for 200 years, supplying products and building materials to homes, hotels, buildings and transport networks throughout the country.

Chadwicks Group (formerly GMROI) currently operates the Chadwicks, Heiton Buckley, The Panelling Centre, Sam Hire, Plumb Centre, Telfords, Cork Builders Providers, and Davies builders’ and plumbers’ merchanting businesses in the Republic of Ireland. Chadwicks Group (formerly GMROI) is part of Chadwicks Group plc.

SpeakUp is our reporting service for colleagues and anyone (e.g. customers or suppliers) connected to Chadwicks Group (part of Grafton Group) to report concerns. This action, is also commonly known as 'whistleblowing'. If you ever see something in your interaction with Chadwicks Group that could be deemed unsafe, unethical or unscrupulous, please SpeakUp! We take concerns given in good faith very seriously and will not tolerate retaliation of any kind to anyone who reports such instances.

You can raise your concerns through the dedicated SpeakUp website here.

Please note that this service is not to be used for customer service enquiries or issues. Please contact your local Chadwicks Group branch for such enquiries.