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Chadwicks Launches First Ever TV Ad

Mar 28, 2022 | General News

Chadwicks Group, Ireland’s leading builders’ merchants today unveiled its first ever television ad. Playing on the Chadwicks brand tagline of ‘Let’s Get It Done’, the ad showcases Chadwicks as a reliable partner to tradespeople across the country with everything you need to get the job done under one roof.

Taking inspiration from Beethoven’s 5th Symphony and the repetition of ‘done-done-done-done’, the ad dramatises just how Chadwicks helps customers get it done, in a series of different trade-focused scenarios. As well as professional actors, a number of Chadwicks colleagues also took up roles as background artists in the ad.

The ad will debut on TV today, 28th March across RTÉ, Virgin Media, TG4 and Channel 4 and will also feature across YouTube and other VOD platforms.

A radio campaign is also planned from today across Newstalk, Today FM and local radio stations including FM104, WLRFM, Limerick Live Galway Bay, LMM and C103/96FM.

With an overall creative investment of €400,000, the new Chadwicks ad was developed by Tristan Sellen and the CMS Marketing team and was directed by Danann/ H2 Films.

Commenting on the campaign, Tara Brennan, Marketing & Development Director, Chadwicks Group said; “We know that for our customers time is often tight, so they need to partner with a builders’ merchants who understands their business, the challenges they face and the variety of products that they need. This advert aims to celebrate the relationship between Chadwicks and tradespeople across the country and showcases our commitment to helping them get the job done.”

Tristan Sellen, Creative Director, CMS Marketing said: “This was a challenging but creatively exciting brief. The world of construction, professional and DIY is a rich territory creatively. This is one of Ireland’s oldest indigenous brands, one with a proud legacy and standing. We felt privileged to be trusted with the brief and to bring Chadwicks first ever TV ad to life.”

SpeakUp is our reporting service for colleagues and anyone (e.g. customers or suppliers) connected to Chadwicks Group (part of Grafton Group) to report concerns. This action, is also commonly known as 'whistleblowing'. If you ever see something in your interaction with Chadwicks Group that could be deemed unsafe, unethical or unscrupulous, please SpeakUp! We take concerns given in good faith very seriously and will not tolerate retaliation of any kind to anyone who reports such instances.

You can raise your concerns through the dedicated SpeakUp website here.

Please note that this service is not to be used for customer service enquiries or issues. Please contact your local Chadwicks Group branch for such enquiries.