What a way to finish off the year, we’re delighted to have won ‘Best Content Marketing Award – Annual Content Strategy’ for the Chadwicks social channels to date. We’re particularly proud that the judges really engaged in the work we did with our National Tradesperson Check (NTC) campaign which was a market first.
A key objective for Chadwicks was to drive preference for the brand and to position Chadwicks as the brand that adds value not only through expert product knowledge and unrivalled customer service but through its understanding of its customers both in terms of the issues they face but also the types of content they want to consume.
The key approach to Chadwicks social content was to engage, educate, support our audiences, as well as test, learn & refine. The key approach we applied to the consumer PR content was to engage audiences, create newsworthy moments and provide added value to our customers.
We utilise in-depth audience research and robust insights to successfully use social content to reframe our customer base. This helped us drive affinity and awareness in a channel with a lot of clutter and translate this into meaningful business results.
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Many thanks to our industry peers for selecting us as the proud winners of this wonderful award and thank you to our digital and PR agency, Teneo. Here’s to an even better 2021! #LetsGetItDone
More details on the Awards can be found here: https://www.irishcma.ie/